Working with Creative Soldier, we created the new face of Presidential City, Resident President, a modern-day reincarnation of George Washington who, with swift wit and a braggadocio personality, became not only the official spokesperson, but also a media icon elevating real estate advertising into a modern forum.
Photographer Credit: Tony Notarberardino
We overhauled the brand entirely and launched an awareness campaign that succeeded in leasing out the units at a record-setting rate, even outpacing the renovation dates.
Photographer Credit: Tony Notarberardino
Photographer Credit: Tony Notarberardino